Banner Ad Process and Production Across 30 Clients

Case Study

The Problem

  • Ads frequently rebuilt from scratch, causing inconsistent quality

  • Unclear specifications for client-provided assets

  • Inconsistent review timelines created delays and team friction

My Role & Decisions

  • Created reusable templates for static and animated ads

  • Partnered with Ad Team to define clear asset specifications

  • Introduced Sample Ad Sets to align creative direction early

  • Collaborated with Creative Director to establish production timelines

  • Documented ad workflows to support onboarding and maintain quality

  • Mentored a design intern to expand team production capacity

Impact

The new workflow introduced early alignment and scalable production systems.

  • Cut revision cycles in half

  • Increased production speed through reusable templates

  • Improved creative consistency across campaigns

  • Reduced back-and-forth between Design and Ad teams

  • Enabled the team to balance client and internal projects