Website & Motion Design
Case Study
The Problem
The website needed engaging visuals and clearer industry-specific messaging
Industry pages required distinct content while maintaining brand consistency
Opportunities existed to enhance the experience through motion and micro-interactions
My Role & Decisions
Designed the motion graphic for the website header to create a strong visual entry point
Designed the layout and visual structure for three industry pages
Created custom graphics and imagery to support each industry’s messaging
Designed micro-interactions to improve engagement and guide user attention
Ensured all pages aligned with brand standards and visual consistency
Impact
The redesigned pages established consistent layouts, visuals, and messaging across industry sections of the website.
Introduced motion and micro-interactions to enhance user engagement
Strengthened visual storytelling across industry pages
Created a consistent framework for future industry page development
Improved the overall visual quality and usability of the website