Operational Design Systems

Case Study

The Problem

  • Marketing output increased, requiring scalable design production

  • No shared templates for presentations, social, or marketing assets

  • Designers frequently recreated layouts instead of designing

  • Inconsistent formatting weakened brand cohesion

My Role & Decisions

  • Developed a scalable design systems for marketing production

  • Built a centralized Figma template library

  • Standardized templates for presentations, social, and campaign assets

  • Partnered with the Creative Director to define grid systems and layouts

  • Improved file organization for use across teams

  • Enabled designers and non-designers to quickly access existing assets

Impact

The design system improved production speed while strengthening brand consistency.

  • Reduced time spent rebuilding layouts

  • Increased asset reuse for marketing initiatives

  • Improved brand consistency across presentations and campaigns

  • Enabled the team to scale creative output for growing marketing needs